贯日翻译出品：快手：为所有人打造的生活分享平台

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快手：为所有人打造的生活分享平台

Kuaishou: A Life Sharing Platform Built forEveryone

快手是一个记录和分享生活的平台，公司自2011年创立，在过去6年时间里，稳步成长为中国最大的生活分享平台。在快手上，用户可以用照片和短视频记录自己的生活点滴，也可以通过直播与粉丝实时互动。快手的内容覆盖生活的方方面面，用户遍布全国各地。

Kuaishou is aplatform built to record and share daily life. Established in 2011, it hasgrown steadily over the last 6 years into the largest life sharing platform inChina. On this platform, users can record their daily life with photos andshort videos, or interact with their fans through live video. The content of Kuaishoucovers all aspects of daily life, and users of the platform are found across thecountry.

快手是用户导向、技术驱动的公司。目前，快手累计注册用户超过5亿，月活跃用户超过1.5亿，日活跃用户超过6500万，每日UGC视频上传量数百万条。从2011年至今，快手累积近6年的UGC短视频资源，库存量已超过21亿条。2017年3月，完成新一轮3.5亿美元的融资。此次融资由腾讯领投，这也是继上轮百度领投之后，快手再次获得互联网巨头的肯定。然而快手在高速成长期却没花一分钱推广，也从来不依赖大V来获取流量与关注，与绝大多数互联网产品走一线城市向二三四线与农村渗透的模式不同，快手走的是接地气的路线，用户自然增长，与中国移动互联网用户分布高度一致。这款“逆向生长”的本土互联网产品是如何火起来的，要从公司的两位创始人宿华和程一笑的故事讲起。

Kuaishou Company isa user-oriented, technology-driven company. Total registered users of Kuaishou nowexceed 500 million, with monthly active users exceeding 150 million and dailyactive users exceeding 65 million, and daily UGC video uploaded quantity hasreached millions of units. From 2011 to present, the UGC short video resourcesaccumulated by Kuaishou in the 6 years have exceeded 2.1 billion units. InMarch 2017, Kuaishou completed a new round of financing of USD 350 million, inwhich Tencent was the leading investor. This shows further recognition ofKuaishou by Internet giants, following the last round of financing in whichBaidu was the leading investor. However, Kuaishou spent nothing for marketingeven during its quick growth period, and never relied on Big Vs to get flow orattention. Different from most Internet products which expand from first-tiercities to second-tier, third-tier and fourth-tier cities, Kuaishou followed a “grounded”path, with naturally growing users and highly consistent user distribution asthe mobile Internet in China. How did this “inversely growing” local Internetproduct become popular? We have to begin with the stories of the two founders,Su Hua and Cheng Yixiao.

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